Social media is a powerful tool to connect with your customers and build brand awareness. Most pizzerias already have a social media strategy in place. With that in mind, if you are considering new ways to boost your strategy, we put together 3 creative tips you should consider trying.
Develop Facebook custom audience ads
Our first recommendation is to plan a Facebook advertising campaign using custom audiences. You would be surprised to know how specifically you can target your audience based on their preferences and behaviour. For example, most pizzeria owners would be happy to know that users can be targeted by cuisine preference (e.g.: Italian, Chinese, Mexican, etc.) or even by eating habits (e.g.: dine in, take out, cook at home, etc.). Take advantage of these custom audience features to create a highly detailed profile of your customers’ behaviour.
Engage with content generated by customers
Engaging with content generated by customers can be beneficial in increasing the overall engagement of your social media channels. Incentivize your followers to post photos while visiting your pizzeria or share images of their favourite pizza. Organizing a sweepstake is another creative way to generate new content from your customers. Most people will be happy to share photos or short videos in exchange of a contest entry. Make sure to reshare the best content on your own channels to foster a sense of community and engage with your followers.
Connect with Generation Z
As a younger demographic group, marketers are still learning how to profile and effectively target members of Generation Z. Despite the growing knowledge about this generation, it is without any doubt that social media is a great channel to engage with people under the age of 22. Creating an Instagram account is a good place to start, as most visual content is likely to create interest and engagement. In fact, the hashtag #pizza on Instagram has over 43.5 million posts. Why not take advantage of the growing popularity of visual marketing to grow your online presence and expand your target market? If you are curious to learn more about Generation Z read our blog on Generation Z and their impact on the food service industry.
Have you already tried these strategies? If yes, we would love to hear what you think. What has been so far the most successful strategy on your pizzeria’s social media channels?
At Mimi Foods, we help pizzerias grow their business using custom dough solutions. For any questions related to custom recipes, email us at firstname.lastname@example.org